People

Lindsay Shields

Lindsay Shields, principal and founder of the LJ Group, has an extensive background in event production of all levels, public relations, profit and nonprofit management, and fund development.

Trained in the arts, international relations and business, Lindsay's experience includes Public Corporation for the Arts Executive Director, California Institute for the Arts senior executive, and arts education production specialist at the Los Angeles Music Center. She is a graduate of UCLA, an AWED (American Women's Economic Development) alum, and serves on many boards including the Jagriti Foundation and DARE in Long Beach, California.

In recent years, she has presented papers at the U.S. - China Conference On Women's Issues and at the US - China Forum For Women Entrepreneurs. She is now serving as a Steering Committee Member on the Third US - China Women's Conference "Holding Up Half The Sky" and as a mentor for the Center for Policy Alternatives (Washington, D.C.) SCEWL (Southern California Emerging Women Leaders) program.

Summary of Qualifications

1993 - Current

The LJ GROUP - Long Beach, CA
Principal

• Public Relations/Fund Development/Events Production

1984-1989

Public Corporation for the Arts - Long Beach, CA
Executive Director

• Directed million dollar arts council for greater Long Beach/South Bay area
• Built four existing programs into 21 programs and events
• Raised the organization's annual income from $140,000 to $1.2 million in five years
• Initiated arts marketing programs/arts and business promotions
• Directed community event productions/promotions
• Produced International City Festival for 30,000
• Organized first Long Beach Percent for Arts Policy

1980-1983

Los Angeles County Music Center Education Division - Los Angeles, CA
Assistant Director

• Produced Paramount Presents (county-wide arts programs funded by Paramount Studios)
• Produced Annual Arts Showcase at Mark Taper Forum
• Marketed Music Center on Tour programs

1976-1979

The Russell Company - Los Angeles, CA
Marketing Director

• Southern California commercial, residential, industrial real estate marketing

1973-1976

Finley, Kumbel & Wagner - New York, NY
Marketing Assistant

• National real estate marketing for commercial property, shopping malls

Education

Graduated 1971 University of California, Los Angeles
  BA Arts
  Minor International Relations/Business

Community Interests

• Board Member for Charitable Organizations such as :
  Long Beach D.A.R.E. (Treasurer)
  The Santa Monica Arts Foundation (Past President)
  Alamitos Bay Garden Club (Advisor & Past President)
• Marketing and Investment Clubs

Please call 562-621-0521 for further information

Jeff Green

Professional Experience

1996 - Present
Group Account Manager
Pacific Communications Group Torrance, CA

• Creates and implements integrated marketing campaigns for ISO9000 public relations/advertising agency
• Develops and oversees all facets of production for collateral pieces that include annual reports, videos, product packaging, marketing brochures, print ads, press kits and newsletters
• Hires and manages staff as well as outside vendors
• Directs all public relations/advertising facets of accounts, including corporate brand positioning, budgets, product launches, media tours, special event management, interactive development and logo evolution
• Special Interests
  • Sports:
    • SportsHabitat.com (online sports)
    • Level Best (golf)
    • Billabong/Hurley International (surfwear)
  • Real Estate
  • LJR Partners/The Pacific (real estate)
  • Camino Real Hotels (hotel resort properties)
  • TowerAuction.com (online real estate)
  • Entertainment
  • Dick Clark Communications (entertainment)
  • ETM Ticket Machines (entertainment)
  • Automotive
  • Aston Martin (automotive)
  • Yokohama (tires)
  • IntelliChoice (Internet publishing/automotive)
  • Other
  • CO-OP Network (finance)
  • Interval (software development)
  • Nando's (restaurants)

1990 - 1995
Vice President, Communications
Denver International Marathon
Denver, CO

Media/Public Relations Director
Los Angeles Marathon, Inc.
Los Angeles, CA

• Managed public/media relations departments for annual events
• Wrote advertising sections, advertorials, press releases, press kits, event programs, speeches, radio and TV copy, PSAs and marketing brochures
• Media placement included World News Tonight, Today, ESPN, Nightline, Time, Sports Illustrated, USA Today and New York Times
• Worked with celebrities, athletes, sponsors, politicians, charities and the public, as well as local, national and international TV, radio and print media
• Hired and supervised support staff- Supervised press room facility; issued media credentials

1983 - 1987
Director of Communications
Long Beach Grand Prix Association
Long Beach, CA

• Directed public relations departments for Grand Prix racing and charity events in Long Beach, Palm Springs, Las Vegas and Del Mar
• Managed community relations, working with business, public and political leaders
• Created print and radio ad campaigns
• Supervised operation of press room facility at each event
• Coordinated credentialing for 1,000 media
• Wrote and edited marketing brochures and souvenir programs for motorsports events in Long Beach, Palm Springs, Del Mar, Dallas and New York
• Conducted press luncheons, interview sessions and press tours

1979 - 1983
Managing EditorThree UnlimitedSan Diego, CA

• Managed bi-weekly newspapers for the Los Angeles Dodgers, New York Yankees, Texas Rangers and National Basketball Association
• Supervised staff of 30 writers and photographers
• Responsible for all content and graphics of publications
• Wrote feature articles, statistical essays and player profiles
• Conducted player interviews around the country
• Hired all personnel and developed budgets

Consulting

• Muhammad Ali 50th Birthday Celebration - Media Coordinator
• Kerlan-Jobe Orthopaedic Clinic - P.R./Media Coordinator
• Playboy Enterprises - Executive Manager for Playboy Sports
• Long Beach SeaFest - Commissioner
• International Brotherhood of Magicians Convention - Media Director
• National Bank of Long Beach - Editor/writer of annual report
• L.A. Open Golf Tournament - Media Guide - Editor/writer
• Den Art Salon - Public Relations Director for Japanese Art Gallery
• Golfer's Guide to SoCal/Hawaii - Editor of quarterly magazine
• Long Beach Symphony - Created promotional copy; news releases
• 2nd Supervisorial District - Wrote series of radio campaign ads
• Olympic Velodrome - Public Relations Director
• Volkswagen of America - Press Officer for Super Vee Racing Series
• Road and Track Magazine - Wrote 10,000 word feature
• Northwest Airlines - Wrote articles for airlines' in-flight publication
• World Cup of Match Race Sailing - Developed marketing brochure and media guide
• Holiday Bowl IV and V - Editor of official game program
• Addiction Alternatives Group - Wrote series of releases and articles for psychology journals
• Women Inc. - Directed public relations activities for national womens organization
• Heal the Bay - Public relations account director

Committees

• Chairman of City of Long Beach Media Relations Committee
• Member of United Way Division 3 Public Information Marketing Committee
• Executive committee member of Long Beach Charities
• Member of Long Beach Centennial Council
• Media/PR Director of "Long Beach Welcomes George Allen" dinner
• Board member of the Jagriti Foundation

Education

• San Diego State University, San Diego CA
  BA in Journalism, Minor in Business